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Report: 38% of Americans would avoid Corona; company assures 'no link' to virus

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Report: 38% of Americans would avoid Corona; company assures 'no link' to virus

WASHINGTON (SBG) — Name recognition is everything in business. But what happens when your brand name is associated with a deadly epidemic?

According to reports, more American consumers are linking the coronavirus to Corona beer amid growing fears about an outbreak.


"By and large consumers understand the virus has no connection to our business," said Stephanie McGuane a spokesperson for Corona's parent company, Constellation Brand.

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from WASHINGTON (SBG) — Name recognition is everything in business. But what happens when your brand name is associated with a deadly epidemic?

According to reports, more American consumers are linking the coronavirus to Corona beer amid growing fears about an outbreak.


"By and large consumers understand the virus has no connection to our business," said Stephanie McGuane a spokesperson for Corona's parent company, Constellation Brand.

More
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